It’s not an easy task to escalate your mobile app among 30 lakh people moving in the marketplace.
Why would some person expend time or use storage space on their mobile device for your app?
The number of mobile users today is sizable than the number of desktop users.
As a result businesses have realized the need to effectively use mobile channels for attracting customers. They have undertake new operations or climb up existing ones through mobile apps.
While business with large billfolds can afford to employ both mobile websites and apps, other firms might have to select one of them. The possibility between mobile apps and websites depends on their cost, usability, essential features and the audience they serve.
MOBILE APPS PROVIDE BETTER CUSTOMIZATION
Its easy to serve users with a personalized experience.
Mobile Phone Applications can let users setup their proclivity at the start, based on which users can be benefit with customized content. Mobile Applications can also trace and notice user engagement and use it to provide custom advice and up to date to the users. Moreover they can also find out the location of the people in real time to produce geographic clearly defined content.
Although, making better user experience is not the only cause that customization serves. It can also help and become better conversion rate of mobile phone apps.
For the last 20 years email has been the mostly broadly used business transmission tool.
Businesses have largely used electronic mails(some almost abused it) to outreach to their customers. As a report, electronic mail has lost the potency it once had; its open rates and click rates have constantly fall vertically.
Well there is no reason to feel. Enter mobile phone app notifications.
The actions are two types: Push and in-app notifications. They both are causing great enthusiasm and alternative methods for communicating with mobile app users in a less uninvited manner.
The capacity to send quick, invited notifications to the users is so strongly wish for that it is one of the important reasons why many companies want to have a mobile phone application in the first place.
In-App notifications are the the notifications which users can only get when they have opened a mobile phone app.
Push notifications, on the other hand are those notifications which users can get anyway of any action they are doing on their mobile phones. There have been exemplar where the push medium of notifications has delivered CTR(Click through rates) of 40 Percentage.
It goes without saying that you have to project your notification campaigns judiciously.
There are third party services that provide push notifications to mobile websites too. But, these services are in the beginning stage and still have some limitations(some only work on specific browsers and are not available for all website types). Still businesses unaffected with the controls can consider using these methods on their mobile websites.
OPERATING MOBILE DEVICE FEATURES
Mobile phone applications have a condition of using features of a mobile device like camera, GPS, Phone Calls, Contact list, Accelerometer, compass etc.
Such phone features can also shrink the efforts users would have to make otherwise.
For example, people completing a form on a banking apps might need to submit their picture for completion of the task. The mobile app can let users take help of the camera of their mobile phone to capture and submit a photograph.
The mobile features can remarkably shorten the time users take to perform a certain task in an app and can even boost conversions.
However mobile apps too might need internet connection to do most of their tasks, they can still provide basic content and functionality to users in offline mode.
The beauty of apps lies in their ability to do some activity even in offline mode.
Lets take the example of banking application again.
The mobile app can offer features like tax calculation, installment calculation, and determination of loan limit. These features can work even without the help of an internet connection.
A mobile application can be created with a lot of detailed functionalities based on advanced gestures like tap, swipe, drag, pinch , hold and more..
Mobile Apps can use these signs to provide creative functionality that can help users to perform a task better. For example, a mobile app can let users move to a next or previous step using the swipe sign.
SHOW YOUR BRAND
Since a mobile application is different from a company’s site, it has the freedom of providing a new branding experience to the people. It means that the company can discover with up to date branding styles for the mobile app, which can not be same from the regular brand style of the company’s website.
Mobile Applications can be used to produce a successful brand for your product or service.
Furthermore, a mobile phone application can also allow people to personalize its appearance, as per users wish. This can further possible in the customization front of the mobile apps.
HUMAN SPEND MORE TIME ON MOBILE APPS
Mobile users spend 86 percentage of their time on mobile applications and just 14 percentage of the time on mobile websites.
As a further matter, the average time people spend on mobile phone applications is also improving their results-rising by 21 percentage in 2015 from 2014.
Note: The thing to be consider here is that people spend a majority of their time on gaming applications and social media apps.
People spend a significant amount of their time on mobile devices. It’s safe to say that many of the users unexpectedly be faced with the mobile apps they have installed on their devices almost everyday. This regular strategic marketing task in the mobile apps can be viewed as a branding chance for the applications.
Even when users are not engaging actively using mobile phone apps they are still reminded of the brand associated with the app. The brand icon of the mobile app acts like a mini advertisement for the brand. Mobile phone app icons can work like creative ad-banners.
The presence of an app on a user’s phone helps to impact people’s perception about a brand, subconsciously.